I wrote this several years ago, and never really had anywhere to put it before now. And now, I have a venue where I get to write about WHATEVER I WANT. So, I tidied it up a bit, and now you’re getting a critique of a sexy music video.
If you haven’t seen the video I’m talking about, the song is “Not Myself Tonight” by Christina Aguilera.
This is an example of a surprisingly common phenomenon where the imagery of a music video has almost nothing to do with the content of the song. The song seems to be about a girl who’s getting drunk, grinding on the dance floor, and making out with strangers. Pretty standard fare, really, with the exception of Christina Aguilera employing the word “fuck” – something I don’t recall her ever doing.
Image-wise, this video is PRETTY. It’s a bit of a kink clusterfuck, ranging from kitten-play-style crawling on the floor in a collar, with a bowl in front of her; to playing dance-floor dominatrix, pulling hair and making a room full of back up dancers kneel around her. You also see such costume gems as a high-fashion gimp and what appears to be a drag queen in a vinyl teddy and big big hair. Also, my personal favorite, the blinged-out ball-gag.
So, yeah, ok, I’m not telling you anything you wouldn’t know watching this video by yourself. However, there’s something else going on in there. Most of the song doesn’t match up with the imagery Christina is presenting, but what does align is lots and lots of kink with lines like “I’m feeling unusual,” “I’m out of character,” etc. The implication, of course, being that sometimes nice girls want to get naughty. As the type who likes to be naughty pretty much all the time, I’m not sure how much I like that message. I think Christina is trying to dance around kink, not quite embracing it, but showing it to us so we believe she’s edgy.
Say what you want about the much more popular Rihanna song “S&M” (which took a lot of judgment from the vanilla and kink communities alike when it came out), but she went all out with her message. She said, shamelessly, “Feels so good being bad, there’s no way I’m turning back.” Christina is saying “I’m out of character.”*
“If you really knew me you’d know it’s not the norm,” are Aguilera’s words. What I hear is, “If I don’t embrace this fully, then you can’t judge me.” She’s walking that fine line that appeals to the vanilla man: she’s a freak SOMETIMES. She thinks that vinyl is sexy SOMETIMES, but she won’t threaten your manhood by being a dominant woman. She likes to make out with girls SOMETIMES, but don’t worry, your manhood is not threatened because she’s still straight. “If you don’t like it fuck you,” she says, but she also says it’s just for tonight. In the long term, she’s safe, vanilla, heteronormative Christina.
It also plays to the more dangerous stereotype of the sexually uninhibited drunk woman. She says “I’m taking shots,” and “I’m normally in the corner just standing,” but because she’s drunk she’s “getting crazy.” Yes, alcohol does reduce inhibition. Obviously I’m not saying that it doesn’t. But perpetuating the image of the girl who acts wild because she’s drunk sucks for many reasons. First, is the problem of guys who intentionally get girls drunk to create this effect and thereby get laid. The logic is, it’s not that the girl doesn’t WANT to have sex, she’s just uptight and needs to get loosened up with some drink. Feminists and other people with brains call this acquaintance rape or, at best, coercion.
The second problem is that it feeds the idea that women AREN’T sexually free when they’re sober. A normal, sober, woman ought to be standing in the corner. And when you’re sober you shouldn’t want to kiss the boys and the girls. But when you’re drunk you get a pass. That both encourages permissiveness of bad behavior while drinking (“I didn’t mean to cheat on you, I was drunk”) and discourages sexual freedom while sober. Sexual uninhibited-ness, within the confines of safe, sane, consensual activity, is a GOOD THING. It’s not something to be excused away with drink.
After watching this video a few times, my feelings remain mixed. I do have all of the previously listed moral qualms with her message. At the same time, I think the costumes, the choreography, the whole production, are all breathtaking. I could watch her pour liquid latex on herself all day and never get tired of it. Freeze the video at 1:09. Thank me later. Aesthetically, I am in love with this video!
So I am left ambivalent. Perhaps I’ll superimpose another song onto the video for this one, so my eyes can be happy while my ears are left unoffended. I wonder how “Hotel California” would line up?**
*Fun fact regarding timelines: Christina Aguilera’s “Not Myself Tonight” video was released in April 2010 (the full album “Bionic” was released in June). Rihanna’s “S&M” video was released in January 2011 (the album, “Loud,” was released the previous November). In every way, Christina’s song was first. So obviously Christina was not riding the coat-tails of Rihanna’s successful video. And “Not Myself Tonight” was nowhere NEAR the hit that “S&M” was, so we certainly can’t say the opposite. If the two influenced each other at all, maybe Rihanna saw Christina’s video and wanted to take it one step further? Who knows?
** The “Hotel California” thing was totally a joke, but if you play “S&M” over the video for “Not Myself Tonight,” it almost works. Sadly, “S&M” is almost a full minute longer, so that kinda fucks that up. But other than that, the music and choreography look uncannily good together.